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But if you combine the market share of MySpace and Facebook among U.S. Internet users, their aggregate share only accounts for almost half of all visits to the Hitwise Social Network category. What about the other half? There are 4,713 other sites within that category, which account for the remaining market share. Diving into the rest of the social network pile reveals just how niche some of these hubs have becom
Aparentemente, todo lo bueno vuelve…
(…) cause programs may pay off considerably better than most ad campaigns. Having worked on two major meta-research projects on advertising effectiveness, he said the “coefficient” of cause marketing (i.e., the multiplier effect of the first year’s sales lift) may well be higher for cause marketing than your ordinary TV ad because consumers’ emotional connections in equating a cause with a brand may be stronger than the connections forged by other advertising.
According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.
How Apple Got Everything Right By Doing Everything Wrong
How Apple Got Everything Right By Doing Everything Wrong
Buenísima publicidad de Koleston usando a la naturaleza como colorante de pelo
Bizarra pero “interesante” campaña de publicidad de FX en Italia
Misma tapa, dos historias opuestas.
Darren Rowse es un conocido blogger famoso por dar consejos sobre como mejorar el marketing de los blogs independientes.
Una de las columnas de su blog es algo asi como “Preguntale a Darren” y esta semana la pregunta fue:
Cómo puedo usar las redes sociales para marketinizar mi blog?
Aca van las respuestas: